The Marketing Mix of Bournvita tells the 4ps (Product, Price, Place, and Promotion) of the best energy drink brand – Bournvita!
Bournvita is a well-known energy drink brand manufactured by its parent company Cadbury. Bournvita addressed one of a mother’s most pressing concerns by providing a drink for children that combines flavor with healthy nutrition.
Cadbury’s Bournvita marketing strategy assists the brand in establishing a competitive market position and achieving its business goals and objectives.
It has global markets and was initially launched in India(1948). Bournvita has established itself as a market leader in the chocolate health drink area by capitalizing on the powerful emotions associated with its parent company – Cadbury.
Let’s start with the Marketing Mix of Bournvita to learn more about their product, price, promotion, and distribution approaches.
Product in the Marketing Mix Of Bournvita
Cadbury’s Bournvita is a prominent chocolate-flavored malt health drink that may be consumed with milk. It is marketed as a nutritious drink as well as a dietary supplement and contains full-cream milk, wheat, soy, malt, and fresh eggs, all of which are regarded to be the most critical elements required for a child’s entire growth.
With its delicious flavor, the chocolate in Bournvita serves as an extra benefit in attracting children. As part of its marketing mix product range, it has launched various versions over the years.
Protein, Vitamins B12, C, and A, niacin, thiamin, calcium, folic acid, pyridoxine, and iron are all included in its nutritional profile.
Children are the intended clients for this chocolate beverage, which is designed to sharpen and strengthen them. Bournvita has provided flavor variations to keep children interested.
Price in the Marketing Mix Of Bournvita
Bournvita takes pride in using only the best ingredients in the production of all of its health drinks, which creates a challenging dilemma of providing excellent value at reasonable costs.
In most situations, the housewife makes the purchase, and when it comes to children, she will not compromise on goods regardless of price. Bournvita has set a higher pricing point than its competitors, but it has projected that its product has better nutritional qualities.
This is why its products are priced concerning the value they provide to customers. Some of the products that are particularly created are priced somewhat higher than competitors, while others are priced similarly.
Place in the Marketing Mix Of Bournvita
Bournvita has an indirect sales technique to reach customers across all geographies. Distribution centers, merchants, distributors, and Kirana shops are all involved. To reach the people, it leverages its parent company’s massive brand presence and logistics assistance.
Bournvita has also partnered with e-commerce platforms to offer its products online to attract millennials, who like to purchase household groceries online.
Promotion in the Marketing Mix Of Bournvita
Bournvita, which is owned by Cadbury, uses all forms of communication, including TV commercials, print advertisements, web advertising, and out-of-home advertising. It has organized several campaigns to raise public awareness about the nutritional needs of children at a young age and how this impacts their future growth.
A good advertising policy propels a brand ahead by increasing customer awareness of the products. It has regularly reinvented itself in terms of
products, packaging, promotion, and distribution.
Although its intended market is children, it has targeted women for advertising operations since it understands that this drink would be purchased by a mother. The advertisers employ both a mother and her child in the majority of their advertising.
Bournvita is also associated with the television reality show ‘Bournvita Confidence Academy. As part of its promotional operations, the firm has been giving away gifts to entice children.
Bournvita has also engaged with educational platforms like Byjus as an integrated branding medium. This allows its products to connect with more millennials, who feel that a healthy mind leads to success in different disciplines such as academics and sports that their children will pursue.
I hope you have gathered all the essential information about the Marketing Mix of Bournvita and the 4 P’s of Bournvita. Stay tuned for more Marketing Mix Articles.