Marketing Mix of Flipkart tells the 4ps (Product, Price, Place, and Promotion) of the Indian well-established E-commerce website- Flipkart!
The company’s website is among the most popular e-commerce sites in India, and it employs more than ten thousand people. The tagline, ‘The Online Megastore,’ is quite appropriate and well-known. Indians have contributed to the success of this online service by becoming accustomed to making transactions over the internet. Flipkart has become more than simply a shopping website; it has become the lifeblood of shopaholics.
Flipkart began by selling books, similar to Amazon, and has now expanded into other product categories such as lifestyle products, home basics, music, movies, consumer electronics, and groceries. It began as a direct-to-consumer business and eventually evolved into a marketplace that links merchants and buyers.
PhonePe, Ekart, Myntra, Cleartrip, and Jeeves are some of the company’s subsidiaries.
Let’s start with the Marketing Mix of Flipkart to learn more about their product, price, promotion, and distribution approaches.
Product in the Marketing Mix of Flipkart
Flipkart is an online retailing company that began its business by selling books. It exclusively sold books on its website for two years since managing and shipping books were much easier. After its expansion, it began dealing with products like washing machines, air conditioners, air coolers, computers, mobile phones, lifestyle products, stationery supplies, health care products, and e-books.
Products sold on Flipkart are covered by the same manufacturer’s warranties as those sold in a showroom.
DigiFlip– is a product line that Flipkart has launched. Computer accessories, camera bags, headphones, pen drives, tablet phones, and networking routers are some of the products available under this brand.
Surgical masks and hand sanitizers were also offered by Flipkart’s #SmartBuy campaign to address the scarcity during the outbreak. In Bengaluru, Delhi, and Mumbai, the firm teamed up with Meru Cabs and Uber to deliver critical supplies to customers.
Flipkart has created a venue for the launch of exclusive phones such as the MotoG and Xiaomi Mi3 models, which are not available in offline stores. Flipkart offered a unique platform for the debut of the ‘Moto G’ on February 5, 2014, as part of a unique partnership with Motorola Mobility. The launch of this smartphone sent online consumers into a frenzy. In just a few hours, this awe-inspiring response resulted in the sale of approximately 20,000 mobile phones.
Price in the Marketing Mix of Flipkart
Though Flipkart began with a little investment of INR 400,000, its net value has grown to about 40 billion dollars by 2022, and its sales are expanding every day. It still makes half of its money from online book sales. Flipkart has made electronic commerce a great success. Because of internet transactions, it has a fairly flexible pricing strategy.
The amount to be charged is calculated after considering several factors such as shipping costs, transportation costs, supplier costs, courier charges, office costs, discount allowances, taxes, depreciation, maintenance costs, and marketing and advertising costs, among others.
Discounts of up to 35% are permitted on a regular basis in order to stimulate sales and keep prices competitive. Flipkart accepts payments in the following ways-
- Credit card
- Debit card
- Cash on delivery
- Swiping card on delivery
- Net banking
- E-gift vouchers
Place in the Marketing Mix of Flipkart
Flipkart is based in India, with the company’s headquarters in Bangalore city and Karnataka’s Garden City. The organization is registered in Singapore and is owned by a Singaporean corporation. A foreign corporation is not permitted to do e-commerce in India, according to Indian foreign policy. As a result, Flipkart distributes its products in India through WS Retail, an Indian firm.
Flipkart also offers its platform to other businesses looking to market their wares. The webpage is simple and straightforward. Individuals find browsing, reading reviews, keeping track of things, and using various payment options to be quite easy.
Flipkart began its operations using a consignment model, in which they physically purchased and couriered the book. They later established a slew of warehouses where the products could be safely stored. Bangalore was the first warehouse to open, followed by Hyderabad, Chennai, Mumbai, Delhi, Kolkata, Pune, and Noida.
The true middlemen in this structure are shipping and courier businesses. The company’s ability to establish itself in the Indian market is due to its rapid and well-organized service. Their delivery network spans 37+ cities, with service available in every nook and cranny.
Promotion in the Marketing Mix of Flipkart
Flipkart has revolutionized the notion of multi-brand product shopping via the internet in India. Its enormous success has served as an example to other businesses. It mostly relies on Word Of Mouth marketing. Their best promoters have been delighted consumers.
Flipkart has employed Google Adwords and SEO services to gain a solid hold on the online world. They’ve become household names due to these marketing strategies. By downloading the Flipkart app, you may receive notifications about new product debuts, order status, price decreases or current discounts, and numerous gift codes.
Flipkart has also used unique and entertaining commercials to raise awareness and confidence in its website among the general public. Their initial TV commercial featured the notion of books being delivered with a single click.
Individuals who have been trained to execute their obligations are employed. It is admirable that such heights were achieved by meticulous planning and a high level of effort.
I hope you have gathered all the crucial information about the Marketing Mix of Flipkart and the 4 P’s of Flipkart. Stay tuned for more Marketing Mix Articles.