The Marketing Mix of Huawei tells the 4ps (Product, Price, Place, and Promotion) of the Chinese multinational technology corporation – Huawei!
Huawei is a Chinese-owned private enterprise with headquarters in Shenzhen. This global firm is involved in the telecommunications industry, specializing in networking and equipment.
After overtaking Ericsson in 2012, it is now the largest equipment maker in the telecom business. Ren Zhengfei started Huawei in 1987 to assist in the modernization of his country’s telecommunication infrastructure.
Huawei’s primary business operations are on communication-related goods and services. Huawei, a large-scale provider of communication networks and telecom equipment as well as smart gadgets, is one of China’s most well-known international companies.
Let’s start with the Marketing Mix of Huawei to learn more about its product, price, promotion, and distribution approaches.
Product Mix in The Marketing Mix of Huawei
Huawei began by manufacturing phone switches before winning a contract to create a telecommunications network for an army. In 1997, the firm was able to get its first contract in the international market, providing fixed-line networking devices.
Later, GSM-based wireless goods were introduced, followed by UMTS and CDMA. The firm declared in 2011 that it will offer cloud computing solutions, data centers, wireless and landline connectivity, and network infrastructure to worldwide customers.
Huawei’s main business now has a product lineup that includes-
- Fixed and mobile soft switches, Internet-protocol-Multimedia-Subsystems, and home location registers are examples of telecom networks with solutions and technology. Mobile infrastructure, service provider switches, routers, and broadband access are all made easier with it.
- Huawei’s Device division sells white-label solutions to its content service providers, including wireless modems, USB modems, and wireless routers for mobile Wi-Fi connection, wireless gateways, embedded modules, mobile phones, set-top boxes, and video products. The firm also offers smartwatches, tablet PCs, and cellphones under its brand names.
- Huawei’s global services provide telecommunications operators with the equipment they need to create and operate networks. It also offers engineering and consulting services to increase operational efficiency, including fixed and mobile network integration, learning services such as competence consulting, and assurance services such as network safety.
Price in The Marketing Mix of Huawei
Huawei’s pricing policy is unique, and it is based on a variety of criteria such as its product line, market, local economic situations, and people’s willingness and capacity to spend money on a product.
For certain of its items, the corporation has decided to pursue a product price policy. It is determined by the company’s brand strategy since it has introduced a variety of goods with different pricing.
For example, a Huawei Honor smartphone may be purchased for Rs 10,000 or even Rs 20,000.
The difference is not in the brand value, but in the items themselves, which have different specs. Huawei is fortunate in that it earns a lot of money because it is a Chinese corporation with low labor costs compared to other countries.
Because its low-cost and high-quality products are in high demand in worldwide marketplaces, one of the most important reasons for creating acceptable pricing strategies that aid in generating more profits is the availability of cheap labor.
Place in The Marketing Mix of Huawei
Huawei’s services and products are used in approximately 140 countries throughout the world, and the company serves five of the world’s biggest telecommunications companies.
To ensure effective operations, the corporation employs 170,000 people, with 76,000 of them working in its research and development division. Huawei has 21 R&D centers in China, Canada, the United States, Pakistan, Germany, Sweden, Colombia, Turkey, Russia, and other countries.
Huawei’s distribution channel has always been quite successful. It believes in forming collaborative ventures with local governments, and as part of this connection, it pays rewards in exchange for utilizing Huawei products.
Huawei does not now interact directly with customers because it believes in creating a proper distribution channel that comprises distributors, sales networking teams, businesses, and consumers. The organization must provide an exact amount of items on a given day at a certain location.
Location, market coverage, mobile phones, and the online market are all referred to as “place.” There are two important channels in it. The first is a seller’s channel, which establishes an office in a target market for direct product sales, and the second is a joint venture for expanding brand channels.
Promotions in The Marketing Mix of Huawei
Huawei has engaged in several marketing initiatives to recruit and retain a strong customer base. High-level advertising on a broad scale is one of its marketing policies.
On a global scale, the firm has enlisted the help of a seasoned British firm to lead it through the different stages of marketing. It has also used print media to publicize its products, such as magazines and newspapers.
This worldwide brand’s online marketing has paid off handsomely, as consumers have praised its flash sales of numerous items.
People nowadays prefer to shop on the internet, thus Huawei has increased its promotional efforts through online channels. Huawei has taken extra effort to hire educated individuals with the professional competence and understanding to comprehend and implement a customer’s true wishes.
It has introduced the Sunshine Mileage Club for loyal members who have demonstrated their value by earning additional points. They gain points and are awarded based on their performances.
I hope you have gathered all the required information about the Marketing Mix of Huawei and the 4 P’s of Huawei. Stay tuned for more Marketing Mix Articles.