Marketing Mix of MakeMyTrip tells the 4ps (Product, Price, Place, and Promotion) of the best Indian online travel company – MakeMyTrip!
MakeMyTrip is an online travel company based in India, that was established in the year 2000. The firm, based in Gurugram, Haryana, offers online travel services including local and international vacation packages, airline tickets, hotel reservations, and bus and train tickets.
Let’s start with the Marketing Mix of MakeMyTrip to learn more about their product, price, promotion, and distribution approaches.
Product in the Marketing Mix of MakeMyTrip
MakeMyTrip’s major business offerings include providing travel and tour packages to domestic and international locations. Airline, bus, and train tickets for various destinations are among the items in its marketing mix, which are sold by many suppliers. MakeMyTrip serves as a platform that links people with various transportation companies.
The internet portals also provide consumers with a single point of contact for different hotels in terms of availability, reviews, and descriptions.
MakeMyTrip also offers customers the option of renting a cab in several places around the country. The basic business concept is to give customers a range of packages at various costs and features, as well as the best possible solutions based on their needs.
Price in the Marketing Mix of MakeMyTrip
MakeMyTrip’s main pricing plan is to present consumers with the greatest offering deals from multiple tour operators and travel service providers. Customers have a wide choice of alternatives to pick from, depending on their preferences and budget.
With the growing number of portals offering such services, it is vital to incentivize customers in the form of price reductions or giving combination packages to stay ahead of the competition. It is also possible to provide such deals because of the company’s partnerships with numerous service providers.
MakeMyTrip’s major goal is to build a huge client base and increase income through economies of scale.
Place in the Marketing Mix of MakeMyTrip
People are mostly familiar with MakeMyTrip because of its online presence, which includes a website and a mobile application platform. Additionally, the features on these platforms are user-friendly, allowing customers to access services and explore a large range of offers.
Because MakeMyTrip is an online platform, there is a less physical connection between MakeMyTrip employees and users. The people component is important in such services since it is the other key assessing factor for customers when it comes to the services provided.
This also enables customers to receive service 24 hours a day, seven days a week, and from anywhere on the planet.
The Gurugram-based firm specializes in local and international travel packages that include train, bus, and airline tickets as well as hotel reservations, and the service in India began in 2005.
Promotion in the Marketing Mix of MakeMyTrip
Because of its excellent marketing efforts, MakeMyTrip has a significant brand presence. The majority of its advertising is done through digital marketing on its platform and social media, similar to other travel portals. It has been able to communicate its brand to the internet masses using channels such as Twitter, Facebook, and YouTube.
To reach a larger audience, certain television ads and newspaper advertisements have been produced.
MakeMyTrip has expanded its services through the growth of its platform and the acquisition of companies that provide comparable services in the transportation and tourist industries. MakeMyTrip has merged with the Ibibo Group to become one of the country’s top travel booking platforms.
MakeMyTrip also uses its promotional offerings to premium users in the form of discounts and exclusive services to raise brand awareness.
I hope you have gathered all the crucial information about the Marketing Mix of MakeMyTrip and the 4 P’s of MakeMyTrip. Stay tuned for more Marketing Mix Articles.