The Marketing Mix of Oppo tells the 4ps (Product, Price, Place, and Promotion) of the Chinese multinational technology company – Oppo!
Oppo is a wholly-owned consumer electronics subsidiary of BBK Electronics Corporation, a Chinese multinational that also owns the Vivo brand and is an institutional stakeholder in the OnePlus brand.
Oppo manufactures a variety of smartphones, Blu-ray players, and other electronic devices. It began in China in 2004 and has since extended to a number of other nations.
Oppo employs a multi-domestic internationalization model in which regional divisions build product features to appeal to the local domestic environment, i.e., regional demands, then promote the product appropriately.
Let’s start with the Marketing Mix of Oppo to learn more about its product, price, promotion, and distribution approaches.
Product in The Marketing Mix of Oppo
Oppo is a renowned Chinese consumer electronics business whose products have earned them a solid reputation across the world. Oppo’s product portfolio includes smartphones, Blu-ray players, headphones, and amplifiers as part of its marketing mix.
Oppo’s primary target audience in the smartphone division has been young consumers, for whom the company has designed super slim handsets with some very appealing features to suit their needs and requirements, such as rotating cameras, duel selfies, and so on, to improve their selfie-taking experience.
They’ve sought to set their smartphone apart from the rest of the accessible devices by claiming to be the market’s “selfie expert” in numerous ways.
Furthermore, they value client feedback and have improved the battery to address a key concern that consumers have with quick battery depletion due to intensive usage by introducing flash charging technology.
The company is also recognized for producing high-end headphones and audio equipment.
The company has now entered the wristwatch market, which fits in nicely with its smartphone plan. Its main firm, BBK Electronics, is a smartphone manufacturing giant with names including Oppo, Vivo, and OnePlus.
Other consumer devices are sold through the Oppo Digital business, which develops its audio and video decoders for its high-end products.
Price in The Marketing Mix of Oppo
Oppo products are available to meet a wide range of customer needs, from high-end to low-end. Even though it charges a medium to high price for its products, it keeps the prices of its smartphone products lower than its competitors such as Samsung, LG, and Apple to attract customers by offering high-quality products that are differentiated in terms of camera quality at an affordable price.
To get a larger market share, it employs a penetration pricing approach in its marketing mix for its products. Oppo digital products, on the other hand, are advertised as luxury items to increase market share in North America, with headphones costing $399.
Furthermore, the pricing of the items charged differs between North America and Europe, with European products being more expensive than those in North America.
Thus, the Oppo Global smartphone business caters to the midrange to low-end market, whilst the Oppo Digital division caters to the high-end market.
Place in The Marketing Mix of Oppo
Oppo smartphones are sold in more than 20 countries, with devices tailored to the demands of each area, including China, Myanmar, Philippines, Malaysia, Vietnam, Thailand, India, Sri Lanka, Pakistan, Bangladesh, and Indonesia.
Oppo does not reach out to its customers through regular retail outlets. Rather, it operates experience stores around the country where potential buyers may touch and feel the device and learn about its capabilities, as well as make use of additional in-store services like phone charging, Wi-Fi, software upgrades, and application downloads.
E-commerce websites account for the majority of company sales.
Furthermore, Oppo digital products are sold solely through dedicated Oppo digital online stores in the United States, Canada, and Mexico, and through third-party authorized merchants and online stores in Europe.
Promotion in The Marketing Mix of Oppo
Oppo has worked hard to sell its products with an aggressive marketing strategy. It has created several advertising campaigns that showcase its revolutionary features and are shown on television, newspapers, billboards, and social media platforms such as Facebook, Twitter, blogs, Instagram, and YouTube.
The brand understands the value of celebrity endorsement and has signed Indian celebrities Sonam Kapoor and Hrithik Roshan as brand ambassadors, as well as cricketer Yuvraj Singh to appear in ads.
Luhan and Yang Mi have been appointed as their ambassadors in China. It made a contract with the famed Korean boyband 2 PM to compose a launching song during its premiere in Thailand.
It has signed sponsorship agreements with the International Cricket Council and FC Barcelona to become its mobile partner and official partner, respectively.
I hope you have gathered all the necessary information about the Marketing Mix of Oppo and the 4 P’s of Apple. Stay tuned for more Marketing Mix Articles.